is a Melbourne/Naarm, based full service design studio founded and operated by Andrew Kuypers.
We specialise in brand identity, creative direction, digital design, and photography. We have collaborated with small family companies to big corporations, both locally and internationally. We choose to partner with like-minded fascinating people who thrive on change and who aren’t afraid to explore the unknown. People who prioritise the outcome over urgency. We know a powerful brand is a differentiated brand – and to differentiate, you need to push way beyond the norm, and that’s where we come in.



Brand Identity, Art Direction, Creative Direction, Marketing Collateral

MAAP Cycling

Art Direction, Photography, Campaign, Social Media Content


Brand Identity, Creative Direction, Digital Design, Packaging, Photography

Taku Yashi

Brand Identity, Creative Direction, Digital Design, Art Direction

La Sirène, Coolship

Brand Identity, Packaging, Print and Digital Collateral, Photography

Lenny’s Vinyl Bar

Brand Identity, Art Direction, Print and Digital Collateral, Social Media Content


Brand Identity, Art Direction, Photography, Digital

Unith A.I

Brand Identity, Creative Direction, Website Design

Cucina Lucia

Brand Identity, Creative Direction, Illustration, Print & Digital

Pana Organic

Campaign Identity, Art Direction, Photography, Digital

Tomorrow Skincare

Creative Direction, Digital Design, Art Direction, Photography, Social Media Content

La Sirène, LS Cans

Campaign Identity, Creative Direction, Packaging Design, Photography

This website is not a complete archive of our work. More work available upon request.


Our purpose is to create, refresh and grow brands with the founders and their teams. We help bring their vision and brand to life and give new up-and-coming brands the agency experience and results that big brands get. We choose to work for caring brands and open-minded people, and prefer long lasting relationships over short-term engagements. Our process is characterised by a strong strategic-conceptual basis and a close cooperation with our large network of creative professionals and qualified production partners.

What we love to do

  • Art Direction

  • Brand Identity

  • Websites

  • Photography

  • Naming

  • Illustration

  • Motion Graphics

  • Copywriting

  • Campaign Strategy

  • Campaign Identity

  • Marketing Collateral

  • Social Media Content

  • And heaps more

What we don't

  • “Just the logo”

  • Quick fixes

  • Unrealistic deadlines

  • Design without Direction

  • User-unfriendly Web Platforms

  • “Making it pop”

  • Pitching for free

  • Endless iterations

  • Designing without copy

  • Design for exposure

  • Pineapple on pizza

Who We Are

Over the last 14 years, Andrew has worked in agencies in London, Sydney and is now based in Melbourne/Naarm. He’s collaborated with small family companies like La Sirène to big corporations like TISSOT.

Andrew embeds himself into all projects and offers himself as a Creative Director, Art Director, Graphic Designer and specialist Photographer. His work is characterised by having an effortless, laid back vibe with a refined meticulous edge.

When Andrew is not designing he can be found walking his long-haired dachshund Lenny with his wife Clare, surfing in Torquay, or tending to his ever growing collection of bonsais.

Andrew Kuypers

Founder, Creative Director

Core Team

Clare Roszak

Accounts Director


Part-time CEO

Selected Clients

  • Bank of Melbourne

  • BMW

  • Carlton United Breweries

  • City of Melbourne

  • Cotton On

  • Cougar Bourbon

  • Grill’d

  • Koko Black

  • Lexington Hill

  • Luna Bronze

  • MAAP

  • Mushroom Music

  • Palm Swimwear

  • Pana Chocolate

  • Rekorderlig

  • Renault

  • Startup Victoria

  • T2

  • Thongs Australia

  • Tissot

  • Unith

  • Westfield

  • Yak Ales

Selected Press

  • Interview with Adobe

  • D&AD Annual 2021

  • The Brand Identity

Ready to experience a new approach?

If so, you know what to do.

For collaborations, agency/studio residencies or project based work please email.

Occasionally we’ll post new work on Instagram, and sometimes share our thoughts or findings on LinkedIn.

We currently have no positions available, but we’re always on the lookout for weirdly talented people. Please direct all folios here.