The Fields
A gem hidden in the heart of Krui, South Sumatra, The Fields are a suite of villas offering high-end tropical bliss and a slower pace of life. Surrounded by the lush jungle and picturesque rice fields, the boutique villas are a sanctuary for those seeking adventure, relaxation, and rejuvenation.
Project Details
Services
- Brand Identity
- Creative Direction
- Marketing Collateral
Collaborators
- Cristabel Dowland
- Michael Roszak
The Fields’ brand identity captures the spirit of laid-back luxury and nostalgic adventure, with hand-drawn bespoke typography, a sun-washed palette and serene, spacious layouts that reflect the rhythm of Krui. Every element is designed to evoke a sense of escapism — inviting guests into a world where surf, adventure and relaxation converge.
The outcome is an immersive brand and digital presence that mirrors the essence of The Fields — effortless, intentional, and rooted in place. It invites travellers to slow down, tune in, and become part of a growing community drawn to the magic of South Sumatra.
