Pana Organic

We worked with Sydney-based Creative Director Bryce Ford to develop a free-flowing, fun-loving campaign identity for Pana Organic’s frozen desserts range that reflected the light, playful moments of an Australian Summer, made better with delicious, plant-based ice-creams. A simple, guilt-free Summer indulgence.

Project Details


  • Campaign Identity
  • Art Direction
  • Photography
  • Digital


  • Bryce Ford
  • Ed Stroud

A suite of playful images were produced that expressed the sweet, fleeting moments of an iconic Australian Summer, done naturally with plant-based frozen desserts.

This resulted in an expressive campaign identity with flexible assets that were used across a range of marketing touch points, from OOH to digital applications.