Cucina Lucia

Cucina Lucia’s identity required something modern with a squeeze of nostalgia. The overall experience of Cucina Lucia pays homage to the fun, expressive, and social aspects of traditional Italian culture. From the vibrant color palette to the inviting typography, every aspect of the brand identity is carefully crafted to evoke feelings of warmth, conviviality, and togetherness.

Project Details


  • Brand Identity
  • Creative Direction
  • Illustration
  • Print & Digital


  • Cucina Lucia

A punchy yellow acts as the primary brand colour, which flows across many applications, allowing for strong brand identifiability out on the street.

Italian cultural cues are conveyed throughout the brand applications, from lifestyle imagery to restaurant collateral and merchandise.