Cntre Space
The Perth-based wellness space has recently expanded it’s services from meditation, yoga and breath-work into physiotherapy. This required a revitalised brand identity system that better reflected the person-centred, holistic offerings. With Cntre Space adopting many Eastern philosophies and practices, a minimalist, Japanese-inspired language was developed in response, providing texture, tactility and personality.
Project Details
Services
- Brand Identity
- Art Direction
- Creative Direction
- Marketing Collateral
Collaborators
- Cam Watkins
Concepts of duality, overlapping energy fields, zen meditation and the uniting of dark and light all form the basis of what the Cntre Space brand mark is influenced from.
Using a single mono-space typeface across the entire visual language allowed for simple, consistent, flexible and user-friendly application across all brand touch-points.
