Lenny's Vinyl Bar

A brand language developed as a response to the conceptual fusion between a contemporary European vinyl bar and the nostalgic romance of retro American diners. At Lenny’s you can pick a booth, flare up your favourite vinyl, and let the drinks, eats and smooth beats take you to your happy place.

Project Details


  • Brand Identity
  • Art Direction
  • Print and Digital Collateral
  • Social Media Content


  • Matt Mayes

Supporting graphics were produced to expand the narrative further, providing playful expressions for use across both print and digital touch points.

The result was an brand essentials toolkit delivered for the client to become operational as a business, with the flexibility to build a more comprehensive brand language in the future.