HitIQ
Brand identity system for a Melbourne-based sports tech innovator that’s redefining athlete welfare through data. Their flagship product? A cutting-edge smart mouthguard that captures real-time head impact data, offering a powerful new frontier in concussion management. The brand needed to speak to high-performance athletes, medical professionals, sports governing bodies, and concerned parents.
Project Details
Services
- Brand Identity
- Creative Direction
- Art Direction
- Photography
- Marketing Collateral
Collaborators
- Francis Nicholls-Wunder
- Nick Parker
- Dale Brander
Our role was to bring clarity, energy, and precision to a brand at the intersection of elite sport and medical-grade technology.
The new identity gives HitIQ a bold, unified presence across product, packaging, digital, and field-level comms. It speaks with authority in boardrooms and locker rooms alike. As concussion awareness and player welfare become non-negotiable, HitIQ is set to lead with confidence. Their brand now matches their mission: smart, sharp, and built to protect the future of sport.
