DIG Energy
The pioneering USA-based startup is working to make geothermal energy more accessible through a drilling innovation that dramatically reduces installation costs. Delivered in partnership with Georgia Hobart at See Strategy, who developed the strategic foundations, the brand identity project translates this ambition into a clear, confident visual language grounded in the company’s engineering expertise.
Project Details
Services
- Brand Identity
- Creative Direction
- Art Direction
- Digital
- Website
- Illustration
Collaborators
- Georgia Hobart (Strategy)
The challenge was to establish DIG’s drilling credibility while supporting its broader thermal energy direction. The identity balances technical precision, industrial character and accessibility, creating a distinctive presence for growth. A geometric brandmark inspired by the drill head’s mechanics and form expresses precision, control and movement.
Refined 3D renders and technical drawings bring DIG’s engineering into focus. Considered lighting and material detail highlight the drill’s form, while precise linework clarifies technical features. Isometric environments communicate the equipment’s compact footprint, drilling depth and relationship to the site.
Clean typography, structured layouts and a monochromatic palette combine with DIG’s signature red across digital channels, presentations, print and equipment branding. Comprehensive guidelines unite these elements into a practical, adaptable system for consistent communication as the business grows.
Elevated photography highlights the scale and architecture of data centers, whilst minimalist technical visualisations explain how DIG’s technology can configure on-site, connecting its drilling capability and cost advantage to the ambition of accessible, scalable, on-site thermal energy.
On-site photography captures the drill in action, balancing operational scenes with details of equipment and teams. Drone imagery reveals the scale, geometry and infrastructure of potential project sites. Consistent framing and selective monochrome treatments connect technology, people and place within a cohesive visual language.
