La Sirène, LS Cans

We designed a sub-identity system and campaign direction for La Sirene’s ‘LS’ range that expressed the vibrancy and unique nature of the flavours found within these wild ales. Bold colours were controlled by the geometric line-work to maintain brand consistency with the other beer collections.

Project Details


  • Campaign Identity
  • Creative Direction
  • Packaging Design
  • Photography


  • Ed Stroud
  • Clare Roszak

From production through to the final drinking experience, the LS tins are a little bit special and needed a fresh, juicy presentation to market.

La Sirene’s Season Ale was brewed to be an all-year round session ale. A fresh and playful campaign identity was developed to position the vibrant tinny as a light and easy go-to beer for any reason and every season.