St Enochs
Brands often carry a perception gap. For St Enochs Merino, the quality of the product had long surpassed the way the business was being presented. As one of Australia’s leading Merino wool farms supplying progressive artisans and luxury fashion brands, the identity needed to reflect the calibre of its product and values. The objective was to reposition St Enochs as a premium Australian Merino wool producer for the luxury fashion industry, rather than another agricultural business.
Project Details
Services
- Brand Identity
- Creative Direction
- Art Direction
- Digital
- Website
Collaborators
- Nick Parker
The strategy focused on elevating perception while staying true to the farm’s heritage, stewardship, craftsmanship and uncompromising commitment to quality, creating a brand equally at home on a luxury fashion label as it is on the farm.
The result is a timeless, quietly confident identity that closes the perception gap between the quality of St Enochs’ wool and how the business is experienced.
By positioning the brand closer to luxury fashion than traditional agriculture, St Enochs now occupies a distinctive space built on heritage, excellence and craft.
