Habitat is redefining the home cleaning landscape with plastic-free hand soaps. A clean, minimalist identity system was created, providing the brand with a solid foundation to grow and evolve, whilst maintaining an aesthetic pragmatism that encapsulates the core philosophy in which the company was founded. A simple tagline ‘Rethink Reuse’ is a constant reminder to look after your habitat (globally and at home).

Project Details


  • Brand Identity
  • Creative Direction
  • Digital Design
  • Packaging
  • Photography


  • Clare Roszak

Sensorial, earthy images of nature are peppered throughout the brand’s language to remind us of the fragile beauty of the environment we need to protect.

The packaging was designed with a considered restraint, intended for an audience who not only value sustainability, but appreciate quality designed, minimalist products that compliment their home interiors.

Eco-friendly printing inks and modular dieline inserts were designed for the recyclable cardboard packaging to provide flexibility when fulfilling customer orders.